Business Tools Resources and Platforms Every Boutique and Store Owner Must Use to Achieve Success.
As we all know, the new year is fast approaching and that means one thing: this is business planning season. Whether you are at a stage where your business is already set up and you are planning for the next year, or you are simply just putting together a business plan for you online store for next year, then these tools and resources will definitely come in handy for planning your business or store successfully. These platforms are key and paramount to not only helping you run your business with more ease, but can definitely help you achieve more business success.
So in this article and video, I share my top platforms you need for planning and running your business successfully.
1. Google Analytics
If you run any type of ecommerce website, having google analytics linked to your website is extremely vital. In fact you are almost breaking the law (well literally) if you don’t have google analytics installed on your website. Ok maybe breaking the law is a little bit of an extreme way to put it, but hopefully you get the idea.
The point is, you must have google analytics installed on your website.It is Google’s free web analytics service that allows you to analyze in-depth detail about the visitors on your website. It tells you where your website visitors are coming from, what pages are being visited the most, what countries they are coming from, their gender, their interests, age, and pretty much all the information you need to know about your website visitors. Google Analytics can help you monitor what pages on your website people are visiting the most, who your target customers are, and what traffic sources are working best which is perfect for creating your marketing strategy. Good news, is its free to register with Google analytics and you can get started at: https://analytics.google.com/analytics/web/
Perfect for creating any type of graphics for your online store. Its FREE and has so many useful graphics, images, templates you can use to create things such as flyers, logo’s, headers, templates, etc. So for example if you have a sale you can create professional looking sale banners on canva.Canva is also perfect for social media graphics, and has templates compatible with most social media platforms. Its free to use canva and there are millions of templates there to choose from to get you started even if you have no graphic design skills. You can get started at: https://www.canva.com
Aweber is an email marketing platform that I have personally used to build my list of subscribers. Research has shown that people need to hear from you 5-6 times before they can trust you and feel confident enough to take our their credit cards and purchase from you. Especially if you are a brand new online store or boutique they’ve never heard about. Hence having an email marketing strategy in place is extremely vital to the success of your business. And with platforms like Aweber, this process can be easily automated.
Some of you reading this right now are probably subscribed to my email list right now and are probably used to receiving emails from me on a weekly basis. Thanks to platforms such as Aweber, I can draft a single email and send it out all the thousands of members on my email list.
You can get started with Aweber absolutely FREE for the first 30 days, then $19 per month thereafter – a worthwhile investment if you ask me. Your email marketing success however will be dependent on using the right email marketing methods. You can learn more about email marketing here.
Shopify is one of the best ecommerce platforms out there especially for beginners to create their online store.They have a few templates you can install to get started and have training tools and resources to help you too. If you are looking for a great ecommerce platform for your website, then you should definitely check out Shopify. It’s free for 14 days, then $29 per month.
Research has shown that nearly 90% of people who visit Pinterest go on to either make a purchase or try out the ideas they’ve seen there. e.g my pin on wholesale vendors has had over 2000 views and over 100 clicks back to the website which has translated into sales. Do bear in mind that I only uploaded that image on pinterest a couple of months ago and havent done much else to it.
Pinterest is now basically bringing us FREE evergreen customers to the Run Boutique Academy through that picture and out other pins ofcourse.
Now imagine if you had thousands of people showing interest in your store products and hundreds coming back to buy from your website with no marketing effort in your end whatsoever? Wouldn’t that be great? You can think of it as FREE customers. If you are interested in learning more about Pinterest Marketing, you can CLICK HERE.
To all my dropshipping fans out there, I’m sure you’ve heard me talk about Dropship Finds a million times. Now the reason is simply because they are the perfect platform for people looking to get started with dropshipping. i.e. instead of buying products wholesale as you would in a traditional way of doing business, dropshipping allows you to sell the products you don’t physically own, then let the supplier deal with all the fulfilment and shipping of products directly to your customer whilst you sit back and make a profit. If you want to learn more about dropshipping, you can CLICK HERE FOR A GREAT COURSE I CREATED. Alternatively visit Dropship finds for an all in one platform to get you started.
7. Inventory Management Tools
Are you looking for a great inventory template to help you manage inventory and maintain stock control in an excel spreadsheet? Then look no further than the No Hassle Accounting Inventory Management Excel Spreadsheet. This stock control spreadsheet is a great way to keep track of your inventory, know how much you have left in stock, keep track of inventory sold to customers and inventory purchased from suppliers. This excel inventory template comes with formulas preset and calculated to automatically update and maintain stock control.
Prefer a more automated inventory management software? Then you should check Shopventory – another great inventory management software that integrates nicely with most ecommerce website platforms. It does however comes at an expensive monthly price, so be prepared to invest. I would only recommend shopventory for those who handle a lot of inventory in their business. However if you are a smaller boutique or don’t handle too much inventory, then the inventory spreadsheet is probably the perfect alternative for you.
8. Bookkeeping Template
Keeping track of your income and expenses is key to the success of any business. And thanks to tools such as the bookkeeping spreadsheet, you don’t have to deal with the stress of manually calculating your business finances. This bookkeeping template is perfect for start-ups and small businesses on a budget. Bookkeeping software is great but not only can it be sometimes pretty expensive, most people actually find the idea of using an alienated software they’ve never heard about extremely difficult to get their heads round, and usually end up spending even more time and money to get the relevant training and expertise needed to get this up and running properly. With the No Hassle Accounting bookkeeping template, you no longer have to worry about keeping proper track of your finances.
9. The Run Boutique Academy
Ofcourse we saved the best for last. We couldn’t leave out the best platform on the internet for boutique and store owners which you are currently reading this article from right now. The Run Boutique Academy is an all in one platform for boutique and store owners. It contains both free and paid tools to help you start and drive your business forward – from courses, books to services. And whilst you are here, why not browse through our website and you might just find something useful for your business.